Many businesses understand that striking the right chord with their audience is vital when searching for success. However, some companies need clarification regarding the approach to take.
Although there are several ways of connecting with potential customers and clients online, one of the most successful methods is using video.
Ensuring video is part of your marketing campaign can yield several benefits, including the following.
Potential Customers Often Prefer Video
There are several forms of content to focus on when promoting a business, but for the most part, potential customers will prefer video. Of course, there will be times when other types of content are preferable, but research has shown that video is more engaging, and those viewing content are more than 95% likely to retain information.
If there is written content that is already ranking well, then it may be worthwhile converting this content to video for further engagement.
Better to Explain Your Products and Services
Although some products and services are self-explanatory, others can require more detail. Fortunately, creating video content ensures that you can educate potential customers and clients without overwhelming them with information.
Giving potential customers the chance to see a product or service in action means they are more likely to make a purchase. Video content can be produced that outlines how a product or service can benefit the lifestyle of an individual or improve the bottom line of a business.
Knowing where your business can benefit them ensures that potential customers are more likely to make a purchase.
Build Trust With Your Audience
Regardless of whether you’re a startup or an established brand, building trust with your audience is of the utmost importance. There are different ways of achieving this, but one of the most effective is making use of digital content creation.
Video allows your audience to get to know the brand and its values, and allows them a clear overview of how the business can benefit its customers and clients.
Although the majority of online businesses are reputable, some take advantage of customers and hide behind fake addresses and reviews. As such, potential customers can be wary when using a company for the first time.
Professional content production ensures clients and customers fully understand what your business offers and how it works to meet these objections, creating a trusting relationship between the business and the customer.
Enhance Your Current Conversions
Although every business has different objectives, all of them will result in some form of transaction. Current online marketing may be achieving the business a healthy conversion, but if video content is omitted from the marketing strategy, then it could be missing out on a large demographic of potential customers.
Enlisting the services of a video production company for your digital content creation ensures you have media that can be used to convince customers to follow up on a call to action, creating more conversions in the process.
Video Content Can Be Used on Several Platforms
Marketing strategies can be time-consuming as they often have to be tailored to fit different online platforms. Fortunately, professional video content can be used on several platforms. This ensures that businesses can convey the same messages to customers on various social networks as well as have engaging content on their websites.
The nature of the business means that the type of content needed will vary, but if you’re aiming for more interaction across several platforms, professional digital content creation is a must. More and more digital agencies are recommending video.
Video Content Production Helps Improve Search Engine Optimisation
Search engine optimisation, often abbreviated as SEO, can be complex, but often requires a business to produce informative content that helps a website be seen among search engine results. Although video production is not the only element of SEO, it is something that should be considered if you want to improve your search engine rankings. Using a professional video production company ensures that your content is informative and engaging, therefore allowing your business to rank for the relevant search terms. Furthermore, consumers who view video content are more likely to engage with a business or brand directly.
Reach Decision-Makers and Online Influencers
Every business will have online goals, and using a professional to create bespoke video content allows you to convey your message to those who matter most. Video allows you to showcase your business or brand in manageable sections, allowing decision-makers and online influencers to fully understand your business and its ethos.
The content should be structured so it can be easily absorbed but those it is aimed towards, but enlisting the services of a professional will ensure this is always the case.
Choosing the Right Content Production Company: Factors to Consider
When a business searches for online content production, it will often be searching for an affordable price. Although a company should never pay more than it needs to for video creation, it should avoid prices that seem too good to be true.
To truly stand out online, video content must be original. Recycled video with very little content is unlikely to achieve the desired results, so it is vital you must work alongside a professional when producing content.
In addition to creating fantastic content, using the services of a professional also ensures that you can meet deadlines easily without sacrificing the quality of the video.
AJS Media is a full-service video production company that can create bespoke videos for corporations and events. We use creativity and innovation to ensure that digital content evokes emotion and helps viewers follow a call to action easily.
We also employ the use of data to optimise your content for online success while ensuring brand awareness is at the forefront of all campaigns.
If you’re ready to succeed with digital content online, then why contact us to discuss your tailored video requirements in more detail? See Our full list of services by clicking here.