House with for sale sign

The Do’s and Don’ts of Property Video Content Creation

Surprisingly, video marketing statistics show that only 9% of estate agents create listing videos. Property video content creation can be a powerful tool for showcasing properties, attracting potential buyers, and building your brand as a real estate agent.

However, not all real estate videos are created equal, and it’s important to know the do’s and don’ts of video content creation to develop effective and engaging videos.

In this article, we’ll explore some key factors contributing to successful real estate video content creation and some common mistakes to avoid. From planning your video content strategy to showcasing the property and surrounding area, we’ll provide actionable tips to help you create high-quality, authentic, and effective real estate video content.

Do: Plan Your Video Content Strategy

30% of marketers believe video plays a significant role in their marketing strategy than their website. Planning is a crucial step in real estate video content creation. Identifying the target audience and tailoring the content to their needs. Goals and objectives are essential to achieve specific outcomes. 

Effective planning and strategizing can help create high-quality, successful video content that sets you apart as a real estate agent. Ensure you choose the right distribution channels, such as social media platforms, email marketing, and paid advertising, as this is also important.

Don’t: Overlook the Importance of Video Quality

The quality of real estate video content is crucial to its success. Poor video quality can negatively affect the viewer’s perception of the property and the real estate agent’s brand.

Dan Romero, a renowned entrepreneur, says this about video quality in your business:

“In order of importance:

1. Audio channels

2. Great video quality

Neglecting production quality is a common mistake, but affordable tools and techniques are available to improve it. A stabilizing rig or tripod can reduce camera shake, and editing software can enhance video quality. Post-production editing is also important and can improve the video’s appeal.

Investing in tools is important, and utilizing post-production editing software can help increase the effectiveness of real estate video content.

Do: Focus on Highlighting the Property’s Unique Features

Focusing on highlighting the unique features of a property is crucial in real estate video content creation. Utilizing camera angles, lighting, and voice-over narration can draw attention to the property’s architectural design, location, landscaping, or specific amenities.

Diagram of video creation Process

Highlighting these unique features can differentiate the property from others on the market and increase its perceived value.

Tailoring the content to the target audience’s preferences is important to make the video more effective.  In essence, emphasizing the unique features of a property can attract potential buyers and make the video more appealing.

Don’t: Forget About the Importance of Sound and Lighting

The importance of sound and lighting in real estate video content creation must be considered. Sound quality can detract from the viewer’s experience and make it easier to engage with the content.

“At fashion shows, where the spoken word probably matters least, sound and light can create high-impact effects. Mastering event lighting and sound can make a difference, no matter what kind of act or meeting it is, mastering event lighting and sound can truly make a difference.”

Investing in a separate audio recorder is recommended to capture high-quality sound. Also, use post-production editing software to enhance dialogue clarity and reduce background noise.

Lighting is also crucial and can help showcase the property in the best possible way. It’s recommended to use natural light when possible and invest in lighting equipment such as softbox lights or LED panels to create a more professional-looking video. The truth is, focusing on sound and lighting enhances the overall quality of the video and makes the property more appealing to potential buyers.

Man in a kitchen creating a property video
Property Videos Chesterfield


Conclusively, creating effective real estate video content requires attention to detail and focusing on the key do’s and don’ts. A solid content strategy, a professional-quality video highlighting the property’s unique features, and attention to sound and lighting are all essential elements to consider.

Overlooking the importance of video quality, sound, and lighting can detract from the overall appeal of the video and make it difficult to engage with the content.

Real estate agents and marketers can create high-quality video content that showcases the property in the best possible light by following the do’s and don’ts outlined in this guide. Another thing Agents can do is employ high-profile video creators who will take their business to the next level.

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