Marketing team looking at promotional video results on a laptop

Making a promo video

When creating a promo video, there are a few key elements to keep in mind in order to make an impactful and successful video.

Tips for your promo video

First, you need to determine the purpose of your promo video. Are you trying to increase brand awareness? Drive sales? Promote a new product or service? Once you know the purpose of your video, you can begin planning and crafting your story.

What is your video going to say? What is the overall message you’re trying to communicate? Keep your audience in mind when planning your story – what would they be most interested in hearing? Once you have a solid understanding of your story, it’s time to start thinking about visuals.

clipper board

What images or footage will best support your story and help communicate your message? If you’re including any on-screen text, make sure it is clear and easy to read.

Next, you’ll need to create a script. This doesn’t need to be anything formal, but having a general idea of what you want to say in each scene will be helpful when it comes time to actually shoot your video.

When shooting your promo video, be sure to capture a variety of different angles and shots. This will give you more flexibility when editing later on. And finally, don’t forget the audio! Make sure all Dialogue is clear and easy to understand, and consider adding background music or sound effects to further engage your viewers.

By following these simple tips, you can create a promo video that is both effective and engaging.

popcorn box with popcorn popping out

Whilst technology has moved on for short form video for channels such as TikTok a smart phone can be utilised with the above tips and there are many publishing tools available in the app. However so many times people are disappointed with the content, if your looking for ways to improve your promo videos and want a polished look that will really engage with your audience speak to us about on options and ideas our videographers can come up with.

You can learn more by visiting our services page by clicking here

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